Shachibee, a mythical half-fish creature, is the mascot of Kumamoto City Museum and is based on a statue in the museum.

Makku, a plane with an orange for a head, is the mascot for Matsuyama Airport in Japan.

Piyon-chan, the new mascot for Shikoku Island's transportation bureau, is a pilgrim chick whose coat has 4 colours to represent the 4 prefectures in Shikoku.

Ukishiro-chan, a castle wearing a swim ring, is the mascot of Gyoda City, Japan.

Touryu-kun, the mascot for Higashiyama Fire Department in Kyoto, is a dragon fireman with pagodas on his helmet.

Here's the first new mascot of the new A blue panda named Share Share, with speech bubbles on its body, is the new mascot for CBC TV in Nagoya City.

Partner Red, a superhero Pomeranian, is a mascot for the Japanese real estate company, Partners Inc.

Sakitchi-kun, a 1000-year-old green forest fairy, is the mascot for Kunisaki City, Japan.

Scopy-kun the friendly endoscope (a camera that explores inside people's bodies) is the mascot for Olympus cameras' endoscopes.

Harma & Dori, a pair of dinosaurs who just woke up after sleeping for 85 million years, are Iwaki FC's new mascots. Dori is lively and reckless. Harma sits on Dori's head and gives advice telepathically.

Myakumyaku, the Osaka 2025 Expo's mysterious shape-shifting mascot, first appeared this year.

Here's a thread of new mascots that debuted in 2022. Suzacchi the kangaroo is the new mascot for Suzaka City Zoo.

Hibaringo, a lark mixed with an apple, is the mascot of Hibari pachinko parlors.

Ishinomakiman, a white dog who transforms into a superhero when excited, is a mascot for Ishinomaki City.

Masuda-san, a mix of a 56-year-old fisherman and a trout, promotes trout in Nagahama City. He's quiet but does have friends.

Sanma Claus (a mascot from Ofunato City, Japan) is Santa Claus with an upside-down pacific saury for a head.

Koba Santa, the mascot for Kobac Car Inspection, is Santa Claus but skinny and without a beard.

Tamabora-kun, who has a big heart on his chest and a satellite dish on his head, is the mascot for the Volunteer/Social Activity Support Center in Tama, Tokyo.

Manmoshi is a wise old mammoth mascot who teaches the people of East Japan about safe driving in the snow.

Goody-kun (mascot of Good Living house builders) is a good-living fairy born to promote houses where everyone can live happily.

Mascot Monthly Mix send snacks from Japan in a box with a local mascot on it. I just got one featuring Kinukake-san, a naughty ghost who haunts the historical Kinukake Road in Kyoto. (It's 10% off with offer code MONDO-KINU)

Pomrin is a mascot who promotes California pomegranates in Japan.

Anju, a fairy bunny in a kimono, promotes the taishigoto, a traditional stringed Japanese instrument.

Mamo-chan the peach fairy teaches the children of Okayama, Japan, not to obstruct the paths of blind people.