Shishimaru, a samurai lion with a sunflower mane, is the mascot for Shibushi City. He has a fish sword and a pet pig.

Borara, a cherry blossom fairy, is the mascot for volunteering activities in Kasugai City

Jimbochou is a book-reading butterfly from Jimbocho, an area of Tokyo known for used book stores.

Legalyu, a pink dinosaur with law books on its spine, is the mascot for the Osaka Bar Association.

Geek-kun, an 80s computer that has yellowed with age, but whose sense of self has been awakened by AI technology, is the new PR mascot for Shake Flake, who run an IT study space and data recovery service in Akihabara, Tokyo.

Mimamoryinu the hero dog is Tokyo's youth safety and security mascot, warning teens about selfie-taking accidents and social media scammers.

A blue panda named Share Share, with speech bubbles on its body, is the mascot for CBC TV in Nagoya City. (The costume was just unveiled on CBC.)

Scopy-kun the friendly endoscope (a camera that explores inside people's bodies) is the mascot for Olympus cameras' endoscopes.

Goody-kun, a good-living fairy born to promote houses where everyone can live happily, is the mascot of Good Living house builders.

Pomrin is a mascot who promotes California pomegranates in Japan.

Anju, a fairy bunny in a kimono, promotes the taishigoto, a traditional stringed Japanese instrument.

Masuda-san, a mix of a 56-year-old fisherman and a trout, promotes trout in Nagahama City. He's quiet but does have friends.

Taonyan, a cat wrapped in a towel, is a mascot for Izumisano City.

Soracchi, a fairy"born from the union of an airplane and a cloud", is the mascot for airline ANA's Line app account.

Unapon, an eel in a panda costume, is the mascot of Kosai City. (The local lake is home to the rare "panda eel".)

Moudouken L-kun, a Labrador Retriever with a prominent outie belly button, is the mascot for guide dogs in Kanagawa, Japan.

Ayucoro-chan, a piglet with a fish on her head, is the mascot of Atsugi City.

Shimogoro, the mascot for the town of Shimogo, is based on the local delicacy "shingoro," which is a ball of glutinous rice on a stick, coated in sweet miso, and grilled (his feet are the flames).

Blue Dal, a cocktail-sipping Dalmatian with blue spots and a bow tie, is the fancy mascot of Japan's Kanagawa Philharmonic Orchestra.

Here are the Dennyas (the cat mascots for Denny's in Japan) wearing Halloween costumes.

Haropon, a tanuki witch who flies on a rice stalk broom, is a Halloween mascot from Niigata, Japan.

Ananan, a lion mixed with a sunflower and the sun, is the mascot of Anon City, where the sun rises first in Shikoku, Japan.

Kumamon teams up with Ponpon the polar bear from Dijon, France, for a tourism partnership between the two places.

Nonsuke, a vegetable-carrying horse who walks on two legs and wears a hat, is the mascot of Shinshiro City in Japan.